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Culture
Mission
We are continuing to build a platform to bring together unique and diverse content creators
with dazzling abilities while providing a stage for them to perform to the fullest.
We create brand-new experiences of the highest quality by utilizing cutting-edge technologies.
We bring about the best possible 2D entertainment loved by all, transcending age, gender, and nationality.
To bring all this to fruition, we continue to challenge the norm.
Values
Since our founding, every one of our valuable team members has continued to strive to fulfill our mission, "Together. Let's Create Culture Loved by All." In 2024, we renewed our values to create a foundation so that each and every individual has the opportunity to work hard to achieve growth both on a personal and company level. We pride ourselves on coming up with new ideas that will excite our fans and creating more and more impactful experiences by taking on bold challenges and collaborating beyond boundaries to strive for the best results.
Value 01
COVER’s discontinuous growth has been backed by a mindset of “challenge”—of proactively taking on challenges and carving out a new future without ever giving up. Taking on challenges more boldly and fearlessly than ever before is crucial in order to continually create new value.
Value 02
There are limits to what you can achieve by yourself or just with your team. However, if you get out of your comfort zone and take on challenges together with others across team, division, or company boundaries, the possibilities will be endless. Proactively involve your colleagues and also involve yourself in their affairs in order to leverage each other’s capabilities while still fulfilling your own role. By doing so, you’ll accomplish things that only COVER can achieve.
Value 03
Nothing comes from being satisfied that you merely “tried.” Focus on the change you want to bring about and your desired outcomes. Use everything you can, including expertise accumulated within the company, and use a more flexible trial-and-error approach instead of clinging to conventional ways of doing things. By sharing the results across the organization, you’ll increase the overall success rate.
Value Deck
New Values For Global Expansion
For each employee to embody our values, we need not only strong values but also a code of conduct. Our Values Deck describes the dos & don'ts for each value.
Corporate Culture
Communication
Company-Wide Meetings
We hold an online meeting every month for all employees across the company to not only share company-wide updates, but have various departments introduce projects they are working on so that others have an idea what goes on in different teams besides their own, which provides opportunities for conversation and new ideas.
COVER AWARDS
At COVER, we make sure to recognize and acknowledge employees, teams, and projects that embody our values and achieve outstanding results, while serving as a role model for others. We reward exemplary employees by giving them opportunities to observe overseas events.
All-Employee Meetings
We hold an annual meeting that allows all of our employees to meet in person, during which we hand out COVER AWARDS, and have plenty of workshops and fun activities that get employees interacting with each other.
Town Hall Meetings
These meetings give board members the chance to directly communicate with employees and discuss company policies and aims regarding the theme of the meeting. Employees are also encouraged to ask questions so they can get a better idea of the company's direction.
Welcome Lunches
Managers and team members have lunch with new team members within their first week of joining or transferring within the company to break the ice.
YAGOO Lunch Sessions
We regularly hold lunches between the president and employees to provide opportunities for cross-departmental interaction.
YAGOO is the president's nickname
Cross-Team Get-Togethers
Departments organize social gatherings to help eliminate communication gaps and foster smoother cross-departmental collaboration.
Global/Cross-Cultural Understanding
TGIF
A casual networking event promoting communication among employees with diverse backgrounds. Since the event is primarily conducted in English, it is the perfect opportunity for employees to practice and improve their English.
TGIF: Thank God It's Friday!
Lunch & Learn
Employees can enhance their knowledge and awareness through sessions led by global business leaders and experts accompanied by light snacks in a casual setting.
C5 Project
With many employees from diverse backgrounds, COVER is working to create an environment where business can be conducted in multiple languages while respecting and understanding each other's cultural backgrounds. We are implementing initiatives to promote cross-cultural communication, including:
- The usage of both Japanese and English internally and in company documents
- Events such as TGIF to promote employee interaction
- Cross-cultural communication courses
C5: COVER Cross-Culture Communication Club
Pick Up
COVER Official Owned Media
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