Recruit
About Us
Our Business
At COVER, under the mission Together, Let's Create Culture Loved by All,
we are broadening the stage for creators by creating and sharing
Japanese entertainment culture with the world.
COVER Business
- VTuber
- Technology
- Global
Core Businesses
We are developing 2D entertainment, such as the VTuber business, for a global audience as well as expanding our businesses on multiple fronts, including commerce development and collaboration projects.
Production
Our talents release content, such as livestreams and videos, via video-sharing platforms such as YouTube on a daily basis and cultivate a passionate fan community through mutual fan engagement.
We hold 3D online livestreams using our high-precision motion capture technology as well as in-person events.
We are continuing to develop a variety of both physical and digital merchandise. We are focusing on expanding our sales to ensure that our merchandise is available not only via our own and other online stores, but also at physical stores as well.
We provide IP licenses and support promotional activities through corporate and advertising collaborations.
Through such business development, we achieved JPY 30.1 billion in sales in the fiscal year ending March 2024, a 47.5% increase from the previous year.
Future
Creating a new Japanese content culture/global ecosystem
The following three steps are vital to our medium- to long-term strategy.
- VTuber
BusinessEstablishing our VTuber Business
Establishing the hololive production brand through VTuber projects, content creation, and adhering to successful processes, while continuing to foster a passionate fanbase.
- Media
MixMedia Mix Development
Developing our merchandising and licensing businesses, as well as promoting media mix through marketing across various sales channels.
- Creator
BusinessExpanding our Creator Ecosystem
Creating more opportunities for creators to profit from their work and increasing awareness regarding VTubers themselves through further expanding our content and diversifying our products and services into related domains such as anime/gaming.
We are pursuing sustainable growth through diversified VTuber-centric business development and the expansion of our creator ecosystem.
Synergy
At COVER, we are aiming for sustainable growth by developing a unique synergy between VTubers, the global fan community and creators.
We are continuing to develop a variety of both physical and digital merchandise featuring the anime character likeness and that are full of the charm that each VTuber possesses. We are focusing on expanding our sales to ensure that our merchandise is available not only via our own and other online stores, but also at physical stores as well.
We are broadening the scope of our overseas talent activities in English- and Indonesian-speaking regions as well as improving content localization to increase our global fanbase. In 2024, we established COVER USA, our first office outside of Japan, in order to implement more effective B2B measures through local sales activities.
We want to maintain a high level of enthusiasm for our content by actively promoting fan-created derivative works in addition to our original content, as well as creating a return ecosystem that encourages creators to produce high-quality content in line with our Derivative Works Guidelines and allowing monetization under certain conditions.
In order to offer our fans a wide range of entertainment, we are continuing to transcend dimensions and actively develop offline in-person events, broadening the stage VTubers can perform on.
We are continuing to develop a variety of both physical and digital merchandise featuring the anime character likeness and that are full of the charm that each VTuber possesses. We are focusing on expanding our sales to ensure that our merchandise is available not only via our own and other online stores, but also at physical stores as well.
We are broadening the scope of our overseas talent activities in English- and Indonesian-speaking regions as well as improving content localization to increase our global fanbase. In 2024, we established COVER USA, our first office outside of Japan, in order to implement more effective B2B measures through local sales activities.
Technology
We provide new virtual entertainment to users all over the world combining our content with the latest technology.
- Studio
Content production using our state-of-the-art studios
We produce a vast range of content using our studios from our motion capture studio, featuring over 200 of the latest Vicon Valkyrie (VK-26) motion capture cameras, to our chroma key and recording studios. We are also continuously working to strengthen our technology, such as developing our own app for high-quality streaming and improving our 3D modelling technology, to be able to produce the best content possible.
- Quality
Providing virtual experiences of the highest caliber
We are constantly looking to increase the value of our concert and event experiences by adopting cutting-edge technology to introduce new forms of expression into the virtual space, as well as continuing to research technology and ways to improve lighting and shadow quality as well as graphic expression in the pursuit of realism.
- Platform
A platform where fans from all over the world can come together
We are regularly adding new features to Holoearth, our metaverse platform currently under development, including a sandbox game featuring a communication lobby and open area to explore, and a fully-customizable avatar system.
