Media Mix
Leveraging industry-leading VTuber production and a highly passionate fan community, obtained through our promotion of VTubers to date, we are developing a versatile lineup of businesses as an intellectual property, through merchandising and licensing/collaborations.
Merchandising
Planning and sales of merchandise that conveys the appeal of VTubers
We plan official VTuber merchandise, digital content, and other products, which we sell through various channels, including e-commerce sites and at event venues.
In addition, we are developing a range of VTuber products through collaborations with companies that leverage the power of our brands.
Examples
- Anniversary merchandise
- Digital merchandise
- Collaboration merchandise
- Debut merchandise
- Event merchandise
- Concert merchandise
Licensing / Collaborations
to bring fans and talents closer together
In order for various VTuber content to reach a greater number of fans, we will be collaborating with partner companies to take advantage of each company's individual strengths; in the form of live streaming, videos, product collaborations, and event appearances, among others.
Examples
- Nissin Curry Meshi commercial
- OMOCAT
- FamilyMart collaboration
streaming, PR videos, product
collaborations, and event appearances
Weaving the stories of VTubers Media Mix projects
We use a variety of media to form stories about our VTubers, including our otherworldly creation project hololive Alternative, which features hololive's VTubers.
Examples
The world of Holoearth forms the stage for our media mix project, hololive Alternative, featuring our VTubers.
- VTuber Production
- Media Mix
- Metaverse