Company
Mission
We are continuing to build a platform to bring together unique and diverse content creators
with dazzling abilities while providing a stage for them to perform to the fullest.
We create brand-new experiences of the highest quality by utilizing cutting-edge technologies.
We bring about the best possible 2D entertainment loved by all, transcending age, gender, and
nationality.
To bring all this to fruition, we continue to challenge the norm.
Value
Bold-spirited
COVER’s discontinuous growth has been backed by a mindset of “challenge”—of proactively taking on challenges and carving out a new future without ever giving up. Taking on challenges more boldly and fearlessly than ever before is crucial in order to continually create new value.
United without boundaries
There are limits to what you can achieve by yourself or just with your team. However, if you get out of your comfort zone and take on challenges together with others across team, division, or company boundaries, the possibilities will be endless.
Proactively involve your colleagues and also involve yourself in their affairs in order to leverage each other’s capabilities while still fulfilling your own role. By doing so, you’ll accomplish things that only COVER can achieve.
Outcome driven
Nothing comes from being satisfied that you merely “tried.” Focus on the change you want to bring about and your desired outcomes. Use everything you can, including expertise accumulated within the company, and use a more flexible trial-and-error approach instead of clinging to conventional ways of doing things. By sharing the results across the organization, you’ll increase the overall success rate.
Top Message
Our goal is to work together with everyone involved in
COVER to promote 2D entertainment culture
originating in Japan.
As the origin of our name (Communication + Virtual = COVER) suggests, we established our company in June 2016 with the aim of bringing about a future where everyone can communicate through games, concerts, and other entertainment in online virtual spaces.
Ever since September 2017, when our first VTuber debuted, VTubers have become a household name, and our company, hololive production, has grown to have a global fanbase.
We are further promoting VTubers and other elements of Japan’s 2D entertainment to the rest of the world. In addition to our VTuber production, which have been our main content to date, we are also expanding our business into media mix, metaverse, and other diverse areas.
We believe that the Japanese content industry is one of our country’s most attractive features that can be shared with the rest of the world. Along with such appealing content, we are boldly investing in the future in accordance with our value of daring to take action. With a mid-to-long-term perspective in mind, we will continue to strategically develop a succession of businesses in our quest to create a culture that the world loves.
In this way, we aspire to increase the number of moments when people who love Japanese culture and the people of Japan can be proud of this culture.
Together with fans, creators, investors, companies, and everyone else involved in COVER, we will continue to push forward to enliven the 2D entertainment culture originating in Japan. We hope you will continue to follow us in our future endeavors.
Motoaki Tanigo
President and CEO
Executives
CEO
Motoaki Tanigo worked at Imagineer Co., Ltd. producing games in partnership with Sanrio Company, Ltd., and then oversaw a business operating official mobile sites in partnership with TV stations and publishing companies. After launching an e-commerce business at istyle Inc., operator of the cosmetics review site @cosme, and participating in the founding of the mobile advertising company Interspire Inc. (now UNITED, Inc.), he founded 30min. Inc. and developed an O2O business centered on 30min., Japan’s first GPS-enabled smartphone application, which was sold to IID, Inc.
Ikko Fukuda
Ikko Fukuda started his career at Sony Corporation in 2005, where he was in charge of designing systems for broadcasters. From 2008, he served as CTO at Agile Media Network Inc., where he was in charge of advertising systems for social media, campaign systems, etc. Since 2016, he has been in charge of developing VTuber streaming apps at COVER Corporation.
Shuhei Ueda
Shuhei Ueda joined Imaginner Co., Ltd. as a new graduate. Founded Gamepot Inc. in 2001. Shuhei Ueda was a pioneer of FreeToPlay and led the dawn of online games. The Company went public in 2005. Then he served as representative director of Japanese subsidiary of AfreecaTV Co., Ltd., a major live streaming service in South Korea, as well as several other companies. He is co-chairman of Japan Online Game Association.
Kimiyuki Suda
Kimiyuki Suda served as presidential secretary at Imagineer Co., Ltd.. He then had roles in business planning at the Softbank Group’s SKY Perfect JSAT Corporation, Broadmedia Corporations’ IPO, and in the launch of Yahoo! BB. He then oversaw the IPO and M&As at the online game company Aeria Inc., where he served as CFO. He currently works as an advisor to a number of startup companies.
Yoichi Wada
Yoichi Wada moved from Nomura Securities Co., Ltd. to SQUARE CO., LTD. in 2000. Following the establishment of SQUARE ENIX CO., LTD., he remained there until 2016, serving as CEO from 2001 to 2013. Since 2015 he has shifted gears to provide support for venture companies, concurrently serving as a director at multiple companies. He was the chairman of the Computer Entertainment Supplier’s Association and the Copyright Committee at Keidanren, and received the Medal with Blue Ribbon in 2016.
Takashi Kato
Head of Domain of Supervision, Administration, General Affairs, Legal Affairs and Intellectual Property, Crisis Management Certified public accountant. After working at an auditing firm, he was in charge of the administrative department of a start-up company before joining COVER Corporation in 2020. He was involved in starting up and expanding the corporate department. He currently serves as the general manager and managing executive of the Administration Department, which includes legal affairs and crisis management, as well as the Human Resource Department.
Yosuke Kaneko
Yosuke Kaneko worked in Capital Markets Limited at SMBC Nikko Securities Inc., where he engaged in structuring equity financing transactions. In 2018, he was in charge of executing global equity offerings, including global IPOs, at the company's branch in London. He joined COVER Corporation in 2021, serving as the General Manager of the Corporate Planning Office. In 2023, he was appointed Executive Officer and CFO.
Daisuke Maeda
Head of Domain of Supervision, Product Planning and Commerce Daisuke Maeda was involved in launching several internet businesses at Sumitomo Corporation. Thereafter, he served as president of Soukai Drug Malaysia and MonotaRO Indonesia consecutively. After returning to Japan, he joined RAKSUL and was appointed Executive Officer for the sales division for printing and customer attraction. In 2024, he became an Executive Officer in charge of managing Merchandising, E-commerce, and Logistics at COVER Corporation.
Shigeki Hayashi
Head of Domain of Supervision, VTuber Production Shigeki Hayashi was involved in game development and operations, and has held management positions such as Art Director and General Producer at Konami Digital Entertainment Co., Ltd. and COLOPL, Inc., while working on a number of major game titles. He joined COVER Corporation in 2022 as the head of the Creative Production Department and was appointed as an executive officer in 2025, overseeing VTuber production.
Company Overview※as of June 2023
- Company Name
COVER Corporation
- Address
Tokyo Mita Garden Tower, 3-5-19, Mita, Minato-ku, Tokyo, 108-0073 Japan
- Capital
973 million yen
- Established
June 13 , 2016
- CEO
Motoaki Tanigo
- Directors
Ikko Fukuda, Kimiyuki Suda, Yoichi Wada, Shuhei Ueda
- Employees
409
- Business Area
VTuber production
- Industry bodies
*In chronological order - Japan Online Game Association
- Creator Economy Association
- Music Publishers Association of Japan
- Safter Internet Association
History
- June 2016
COVER Corp. was established in Dogenzaka, Shibuya-ku, Tokyo, with capital of 3 million yen
- February 2017
VR table tennis game "Ping Pong League" was released
- September 2017
VTuber idol "Tokino Sora" began activities
- December 2017
AR application "hololive" was released
- June 2018
Female VTuber group "hololive" was established
- June 2018
Head office was moved to Shinkawa, Chuo-ku, Tokyo
- May 2019
Music label "INNK Music" was established
- May 2019
Male VTuber group "HOLOSTARS" was established
- July 2019
Head office was moved to Uchikanda, Chiyoda-ku, Tokyo
- April 2020
Female VTuber group "hololive Indonesia" began activities in Indonesia
- June 2020
Head office was moved to Kanda-Tacho, Chiyoda-ku, Tokyo
- September 2020
Female VTuber group "hololive English" began activities in English-speaking countries
- March 2021
Head office was moved to Sotokanda, Chiyoda-ku, Tokyo
- June 2021
Media Mix project "hololive Alternative" was launched
- September 2021
Official online shop "hololive production OFFICIAL SHOP" was launched
- June 2022
Male VTuber group "HOLOSTARS English" began activities in English-speaking countries
- November 2022
Beta version of the Metaverse service Holoearth’s permanent lobby was released
- Top
- Company