Company

Mission

Creating Culture to Be Loved by All

We are continuing to build a platform to bring together unique and diverse content creators
with dazzling abilities while providing a stage for them to perform to the fullest.


We create brand-new experiences of the highest quality by utilizing cutting-edge technologies.


We bring about the best possible 2D entertainment loved by all, transcending age, gender, and
nationality.


To bring all this to fruition, we continue to challenge the norm.

Value

Bold-spirited

COVER’s discontinuous growth has been backed by a mindset of “challenge”—of proactively taking on challenges and carving out a new future without ever giving up. Taking on challenges more boldly and fearlessly than ever before is crucial in order to continually create new value.

United without boundaries

There are limits to what you can achieve by yourself or just with your team. However, if you get out of your comfort zone and take on challenges together with others across team, division, or company boundaries, the possibilities will be endless.
Proactively involve your colleagues and also involve yourself in their affairs in order to leverage each other’s capabilities while still fulfilling your own role. By doing so, you’ll accomplish things that only COVER can achieve.

Outcome driven

Nothing comes from being satisfied that you merely “tried.” Focus on the change you want to bring about and your desired outcomes. Use everything you can, including expertise accumulated within the company, and use a more flexible trial-and-error approach instead of clinging to conventional ways of doing things. By sharing the results across the organization, you’ll increase the overall success rate.

Top Message

Fans, creators, investors, and companies.
Our goal is to work together with everyone involved in
COVER to promote 2D entertainment culture
originating in Japan.

As the origin of our name (Communication + Virtual = COVER) suggests, we established our company in June 2016 with the aim of bringing about a future where everyone can communicate through games, concerts, and other entertainment in online virtual spaces.

Ever since September 2017, when our first VTuber debuted, VTubers have become a household name, and our company, hololive production, has grown to have a global fanbase.

We are further promoting VTubers and other elements of Japan’s 2D entertainment to the rest of the world. In addition to our VTuber production, which have been our main content to date, we are also expanding our business into media mix, metaverse, and other diverse areas.

We believe that the Japanese content industry is one of our country’s most attractive features that can be shared with the rest of the world. Along with such appealing content, we are boldly investing in the future in accordance with our value of daring to take action. With a mid-to-long-term perspective in mind, we will continue to strategically develop a succession of businesses in our quest to create a culture that the world loves.

In this way, we aspire to increase the number of moments when people who love Japanese culture and the people of Japan can be proud of this culture.

Together with fans, creators, investors, companies, and everyone else involved in COVER, we will continue to push forward to enliven the 2D entertainment culture originating in Japan. We hope you will continue to follow us in our future endeavors.

Motoaki Tanigo
President and CEO

Executives

CEO

Motoaki Tanigo

After graduating from the Faculty of Science and Technology, Keio University, Motoaki Tanigo worked at Imagineer Co., Ltd. producing games in partnership with Sanrio Company, Ltd., and then oversaw a business operating official mobile sites in partnership with TV stations and publishing companies. After launching an e-commerce business at istyle Inc., operator of the cosmetics review site @cosme, and participating in the founding of the mobile advertising company Interspire Inc. (now UNITED, Inc.), he founded 30min. Inc. and developed an O2O business centered on 30min., Japan’s first GPS-enabled smartphone application, which was sold to IID, Inc.

CTO

Ikko Fukuda

After graduating from the Faculty of Environment and Information Studies, Keio University, Ikko Fukuda started his career at Sony Corporation in 2005, where he was in charge of designing systems for broadcasters. From 2008, he served as CTO at Agile Media Network Inc., where he was in charge of advertising systems for social media, campaign systems, etc. Since 2016, he has been in charge of developing VTuber streaming apps at COVER Corporation.

Outside directors

Kimiyuki Suda

Following his graduation from the School of Commerce at Waseda University, Kimiyuki Suda served as presidential secretary at Imagineer Co., Ltd.. He then had roles in business planning at the Softbank Group’s SKY Perfect JSAT Corporation, Broadmedia Corporations’ IPO, and in the launch of Yahoo! BB. He then oversaw the IPO and M&As at the online game company Aeria Inc., where he served as CFO. He currently works as an advisor to a number of startup companies.

Outside directors

Yoichi Wada

Yoichi Wada moved from Nomura Securities Co., Ltd. to SQUARE CO., LTD. in 2000. Following the establishment of SQUARE ENIX CO., LTD., he remained there until 2016, serving as CEO from 2001 to 2013. Since 2015 he has shifted gears to provide support for venture companies, concurrently serving as a director at multiple companies. He was the chairman of the Computer Entertainment Supplier’s Association and the Copyright Committee at Keidanren, and received the Medal with Blue Ribbon in 2016.

Outside directors

Shuhei Ueda

Graduated from Waseda University, School of Commerce. Joined Imaginner Co., Ltd. as a new graduate. Founded Gamepot Inc. in 2001. Shuhei Ueda was a pioneer of FreeToPlay and led the dawn of online games. The Company went public in 2005. Then he served as representative director of Japanese subsidiary of AfreecaTV Co., Ltd., a major live streaming service in South Korea, as well as several other companies. He is co-chairman of Japan Online Game Association.

Executive Officer, Head of the Administration /Human Resource

Takashi Kato

Graduated from Waseda University, School of Political Science and Economics. Certified public accountant. After working at an auditing firm, he was in charge of the administrative department of a start-up company before joining COVER Corporation in 2020. He was involved in starting up and expanding the corporate department. He currently serves as the general manager and managing executive of the Administration Department, which includes legal affairs and crisis management, as well as the Human Resource Department.

Executive Officer, CFO and Head of the Corporate Planning

Yosuke Kaneko

Graduated from Keio University, Graduate School of Economics in 2013. He worked in Capital Markets Limited at SMBC Nikko Securities Inc., where he engaged in structuring equity financing transactions. In 2018, he was in charge of executing global equity offerings, including global IPOs, at the company's branch in London. He joined COVER Corporation in 2021, serving as the General Manager of the Corporate Planning Office. In 2023, he was appointed Executive Officer and CFO.

Executive Officer in charge of managing Merchandising, E-commerce, and Logistics

Daisuke Maeda

After graduating from the Faculty of Science and Technology at Keio University, he was involved in launching several internet businesses at Sumitomo Corporation. Thereafter, he served as president of Soukai Drug Malaysia and MonotaRO Indonesia consecutively. After returning to Japan, he joined RAKSUL and was appointed Executive Officer for the sales division for printing and customer attraction. In 2024, he became an Executive Officer at COVER Corporation.

Company Overview※as of June 2023

Company Name

COVER Corporation

Address

Tokyo Mita Garden Tower, 3-5-19, Mita, Minato-ku, Tokyo, 108-0073 Japan

Capital

973 million yen

Established

June 13 , 2016

CEO

Motoaki Tanigo

Directors

Ikko Fukuda, Kimiyuki Suda, Yoichi Wada, Shuhei Ueda

Employees

409

Business Area

VTuber production

Industry bodies
*In chronological order
  • Japan Online Game Association
  • Creator Economy Association
  • Music Publishers Association of Japan
  • Safter Internet Association

History

June 2016

COVER Corp. was established in Shinkawa, Chuo-ku, Tokyo, with capital of 19 million yen

February 2017

VR table tennis game "Ping Pong League" was released

September 2017

VTuber idol "Tokino Sora" began activities

December 2017

AR application "hololive" was released

June 2018

Female VTuber group "hololive" was established

June 2018

Head office was moved to Shinkawa, Chuo-ku, Tokyo

May 2019

Music label "INNK Music" was established

May 2019

Male VTuber group "HOLOSTARS" was established

July 2019

Head office was moved to Uchikanda, Chiyoda-ku, Tokyo

April 2020

Female VTuber group "hololive Indonesia" began activities in Indonesia

June 2020

Head office was moved to Kanda-Tacho, Chiyoda-ku, Tokyo

September 2020

Female VTuber group "hololive English" began activities in English-speaking countries

March 2021

Head office was moved to Sotokanda, Chiyoda-ku, Tokyo

June 2021

Media Mix project "hololive Alternative" was launched

September 2021

Official online shop "hololive production OFFICIAL SHOP" was launched

June 2022

Male VTuber group "HOLOSTARS English" began activities in English-speaking countries

November 2022

Beta version of the Metaverse service Holoearth’s permanent lobby was released